Content Director
Reporting to the Chief Operating Officer, the Content Director is responsible for the strategic vision, management and implementation of CKUA content, including on-air programming, digital video and web initiatives across all platforms. The Content Director manages a team that includes on-air staff and contractors, web content development, traffic, technical production and creative writing services. The Content Director is responsible for the user’s content experience in engaging with the CKUA both on-air and on-line.
Key Responsibilities:
• Develops and implements a long range, strategic content plan for CKUA in keeping with the following:
o Preserving and enhancing the programming mandate and integrity of CKUA
o The promise of performance requirements & policies of the CRTC
o The directive and vision set forth by the board and CEO
o The needs of the audience
• Develops and promotes strategies to leverage the production and distribution of CKUA content across all platforms
• Monitor, assess and oversee development, production of all content for CKUA and proactively seeks new content opportunities for CKUA
• Contributes ideas for online elements of terrestrial programs and works with station partners to create and maintain a long-term editorial direction and schedule
• Helps define CKUA’s voice in the social media space and works in conjunction with marketing to develop social media strategies.
• Leads, manages and supervises the performance of CKUA staff involved in content creation, which includes announcer/producers, contractors, news team, web team, traffic, technical production and creative writing services. Provides regular feedback and assessment, including conducting formal performance reviews on an annual basis.
• In consultation with the COO, recruits and hires staff to support the mandate of the content plan for CKUA
• Provides regular reports and analysis about CKUA content, to internal and external audiences (ie SOCAN data)
• Keep abreast of industry trends and issues including technological trends and prepare reports as needed for the COO, CEO and Board.
• Manage announcer scheduling
• Develop annual budget and manage expenditures for the content department
• Work with the Director of Marketing and the Executive Producer of Community & Special Projects to develop and promote strategies to strength CKUA’s community relationships and enhance the CKUA brand across Alberta
• Contribute to the senior management team and work with the team to set operational plans and budgets on an annual basis.
Desired Knowledge, Education and Experience:
• Degree or diploma from accredited broadcasting institution, with a focus on Radio
• A seasoned professional with 10+ years of experience in progressively responsible roles in the Radio broadcasting industry. Preference is given to not for profit or non-commercial broadcasting environments.
• Experience in managing a team
• Strong leadership, mentorship, coaching and consensus building skills
• Tech savvy, with a high degree of skills in basic computer applications, including spreadsheets and databases.
• Knowledge and experience with overseeing the production of digital content for the web and mobile platforms.
• Comfortable with social media.
• Excellent writing, communication and presentation skills
• Comfortable with change
• Ability to multi-task and prioritize activities to deliver on commitments.
• Understand the fiscal constraints of a non-profit and is able to deploy resources efficiently to obtain the maximum results given limited budgets.
• Familiar with CKUA’s history, programming and culture
Working Relationships:
• Reports to the Chief Operating Officer
• Works closely with the management team and other staff at CKUA to support departmental marketing needs
• Works collaboratively with the Executive Producer of Community and Special Projects to co-create content from CKUA’s live performance initiatives
Desired Competencies:
The Content Director is expected to demonstrate the following competencies and behaviours in order to successfully meet the requirements of the position and to support the goals and objectives of CKUA Radio.
• Ability to work cooperatively as a member of the CKUA team, to assist and support other staff, and to facilitate a team environment through work contributions and the sharing of expertise and knowledge.
• Ability to demonstrate conduct appropriate to the occasion, when representing CKUA on a formal or informal basis.
• Ability to support, coach, develop and encourage fellow staff
• Effective interpersonal and communication skills (verbal & written) in dealing with staff, suppliers, sponsors and other stakeholders. Exercises discretion and diplomacy.
• Personal initiative and creativity/innovation to facilitate the marketing of CKUA.
• Excellent planning and organization skills.
• A desire to work in a fast-paced and dynamic environment.
Contact in Confidence
Ed Davies
Partner
Davies Turpin & Associates
780 903-1488
ecd@daviesturpin.com
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